Know your demographic
Are you a man? Do you live in Atlanta, Georgia? Do you earn more than $200,000/year? Then The Mens Book magazine is for you. Im a man. I live near Fort Worth, Texas. I earn way less than $200k/yr. So, The Mens Book magazine is not for me. Downloaded. Browsed. Sighed. Deleted. Buh-bye.
Alaskan in Texas about
The Men's Book, v2.3.6